Social Media and Diffusion of Information

     I was thinking recently about the boom in social media. It has become a major marketing tool for businesses and those in the field of public relations.  But just how widespread is it? I think we’re reaching a point now when a majority of the older generations (especially baby boomers) are going to fully embrace social media.  I’m seeing a lot more evidence of baby boomers taking advantage of applicatoins such as Twitter and Facebook. I think the reason lies within the theory of diffusion of information. It’s possible that the younger generations have become the opinion leaders in the area of computers and online media. Since social media has become a nearly permanent fixture in our lives, the older generations, who were unsure about it to begin with, will gradually start to adopt it.