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Fact Sheets, Advisories, Media Kits & Pitches (week 8 notes) March 12, 2010

Posted by Chris Yates in PRCA 3330-Reading Notes.

     Fact sheets are usually one page and give background on an event, product, or organization. Some examples of situations that might call for a fact sheet to be prepared:

  • Notifying the public of an upcoming event, giving dates, times, locations, etc.
  • Providing the public with a corporate profile of an organization
  • Summarizing a new or existing product’s characteristics

     Media advisories, or media alerts, are usually issued to journalists who might be interesting in reporting on an event. Since many journalists are under pressure from deadlines, media advisories should be short and to the point. They also should contain enough relevant details to make the event seem worthwhile. This means that the advisory should incorporate the elements of the five W’s.

     A media kit, or press kit, is instrumental in new product launches. It contains a greater variety of resources for reporters than a media advisory or fact sheet.

  • The typical media kit is a folder with four sides (cover, two inside pages, and a back cover
  • The back cover should have the organization’s name, address, and contact information
  • Electronic media kits may be a more cost-efficient alternative

All information is paraphrased from Public Relations Writing and Media Techniques by Dennis Wilcox.


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