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Getting Acquainted With Infographics (tow-11) April 26, 2010

Posted by Chris Yates in PRCA 3330-Topic of the Week.
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Example of an Infographic

     What better way is there to call attention to your news release or feature story than using a captivating graphic?  They are extremely effective, and give publications a much-needed visual appeal.  In addition to standard photos and graphs, many PR practitioners are using infographics in their publications.

     The authors of Public Relations Writing and Media Techniques define an infographic as a computer-generated artwork that attractively displays tables and charts.  Infographics were most likely popularized by USA Today.  Many different newspapers and other publications have since followed suit.

     A good infographic should appear as a simplified version of a chart or graph. The key is to make it as visually appealing as possible, while at the same time providing enough information to neccesitate a chart or table.  It needs to be simple, so any excess information will just look cluttered.

     Creating an effective infographic is actually quite simple.  They can be prepared in standard applications such as Microsoft Office Publisher.  Some practitioners however may find that Publisher’s features are limited in comparison to other programs.  Adobe provides much more sophisticated graphic design software, such as InDesign and Illustrator.  Keep in mind however that the idea behind creating an infographic is to keep it simple, so Microsoft Publisher will suffice for those just getting started.

     Infographics are useful in many ways. Feature stories can be better illustrated with the use of catchy graphics, especially if the client wishes to compare and contrast a certain point.  Another common scenario is a firm that needs to produce a release about financial issues.  Stockhoders and investors usually want to get down to the “dollars and cents” part of a story, so an infographic is a great way to present this type of information.

     Check out spyrestudios for the 5 steps to creating a powerful infographic:

  1. Skeleton & Flowcharts
  2. Devising a Color Scheme
  3. Graphics
  4. Research and Data
  5. Knowledge

     These tips will get you started at creating appealing and informative visuals.

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