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Podcasts: Inside PR (tow-12) April 27, 2010

Posted by Chris Yates in PRCA 3330-Topic of the Week.
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     One way to keep up with current events in the field of public relations is to subscribe and listen to PR podcasts. These are usually weekly broadcasts on the internet that address virtually any topic related to public relations and marketing.

     Like most Web 2.0 applications, podcasts have the advantage of being fully interactive for the producer and audience.  Comments are encouraged, as they can give the creator of the podcast direct feedback.  Most podcasts also have Twitter or Facebook accounts, so the networking possibilities are vast.

     There are several websites that regularly post PR/marketing podcasts. I chose to listen to  Inside PR’s March 31st broadcast to get a feel for what they have to offer PR students.  This week’s topic was “online reputation management,” hosted by Terry Fallis and David Jones.

     The first thing I noticed about the podcast was the familiarity of the format.  It is very similar to a regular radio broadcast, featuring theme music, soundbites, and listener comments.  Overall, the presentation sounded very professional.

     Terry and Dave began the podcast with a discussion of the increasing popularity of Twitter and Facebook.  They both stated that they are optomistic about the growth of social networking sites and remarked how mainstream media has come to adopt them as permanent fixtures in our culture.  One interesting point they brought up however was the question of whether or not the majority of the 19 million registered users are active.  This is an important thought to consider when evaluating the effectiveness of Twitter as a communication tool.

     Listening to podcasts such as those produced by Inside PR, Trafcom News, or Marketing Over Coffee can be very beneficial for students as well as PR practitioners.  They provide a hassle-free way for keeping up with current trends.  You can listen to a podcast at your desk, while walking to class, or pretty much anywhere.  It’s also a great opportunity to get accustomed to a professional broadcast format.

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