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Writing E-mail, Memos, and Proposals (week 15 notes) April 27, 2010

Posted by Chris Yates in PRCA 3330-Reading Notes.

     Strong writing skills are essential for the public relations profession. Most students understand the importance of producing copy that is accurate and in the correct format.  Not all of a PR practitioner’s time is spent writing news releases though. Here are some useful tips on writing effective emails and memos:

  • Conciseness – Be as brief as possible and carefully select words to convey your message in a concisive manner.
  • Correctness – An error in a personalized communication reflects on your abilities as a professional.
  • Courtesy – The writing should be polite and personal, but not effusive or overly familiar.
  • Responsibility – Remember that your message is a representation of your client.

All information is paraphrased from Wilcox’s Public Relations Writing and Media Techniques.



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