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Writing E-mail, Memos, and Proposals (week 15 notes) April 27, 2010

Posted by Chris Yates in PRCA 3330-Reading Notes.
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     Strong writing skills are essential for the public relations profession. Most students understand the importance of producing copy that is accurate and in the correct format.  Not all of a PR practitioner’s time is spent writing news releases though. Here are some useful tips on writing effective emails and memos:

  • Conciseness – Be as brief as possible and carefully select words to convey your message in a concisive manner.
  • Correctness – An error in a personalized communication reflects on your abilities as a professional.
  • Courtesy – The writing should be polite and personal, but not effusive or overly familiar.
  • Responsibility – Remember that your message is a representation of your client.

All information is paraphrased from Wilcox’s Public Relations Writing and Media Techniques.

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