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Writing for TV and Radio (week 12 notes) April 27, 2010

Posted by Chris Yates in PRCA 3330-Reading Notes.
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     In today’s mass media environment, public relations practitioners need to be able to produce writing for several different platforms. Writing for television and radio calls for professionals to adopt a versatile writing style.

Writing for the radio:

  • Radio News Releases use a more conversational tone
  • Incomplete or partial sentences may be used
  • Timing is vital, so releases must get to the point quickly.
  • Announcers punctuate with their voices, so not all sentences need verbs or subjects
  • Never start a story with a name as this can confuse listeners

Writing for TV:

  • Video News Releases (VNR’s) are perfect for national distribution or can be posted on company websites
  • VNR’s should contain clear identification of the video source
  • Try to include extra soundbites and b-roll

     Sattelite Media tours are a series of prebooked, one-on-one interviews from a fixed location. This provides busy CEOs with a time-efficient way of giving interviews. The SMT is becoming a staple of public relations and the television industry.

All information is paraphrased from Public Relations Writing and Media Techniques.

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