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Hancock and Public Relations May 4, 2010

Posted by Chris Yates in PRCA 4335.

     I have mixed feelings about Hancock after watching it for the first time.  It is an interesting take on superhero movies however. Hancock, played by Will Smith, isn’t much of a hero. He’s rude, drunk all of the time, and he leaves a path of destruction everywhere he goes.  This is where the public relations aspect of the film comes in to play. Hancock gets help from Ray Embry, a public relations specialist. Embrey convinces him that he can repair his image and create a good name for himself.  There were several good examples of real PR strategies such as conflict resolution, agenda setting, and framing theory. The last 45 minutes of the movie are a big let down though. Even for a superhero movie, it was a little too far-fetched.



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