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Tiger and Big Ben May 4, 2010

Posted by Chris Yates in PRCA 4335.

     Everybody’s probably tired of hearing about Tiger Woods’ and Ben Roethlisberger’s drama. As a sports fan, I’m ready for it to go away so it can be just about the game again. Will we ever be able to leave this behind? I think so, but it will take time.  Kobe Bryant seemed to bounce back from his incident, and you don’t hear of many people criticizing him anymore.  Whenever the media coverage slows down due to time or a bigger, better story, people’s focus will shift.  This is a real-life example of the agenda setting theory.



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